Nelson Languages

September 6, 2013 - Less than a minute read

With educational content written by industry specialists in Australia and New Zealand, Cengage Learning is a leading provider of learning solutions for Primary, Secondary and Higher Education throughout the region.

To clearly differentiate the Nelson Languages texts from the other secondary educational offerings, Pounce was asked to develop a flexible identity that could be used as both the overarching symbol for the entire languages collection, as well as for individual languages titles.

The solution was a mark that captured the two-way nature of conversation, as well as take on country colours to either individualise or internationalise.